little big book

little big book

automation anywhere



In the age of grandstanding and super-sizing, there’s something refreshing about small. Small is not desperate or ad hoc. Small is not second-rate. Small is mighty. Small is smart. And smart begins with strategy. Let’s look at how our team layered that strategy in to Automation Anywhere’s (tiny) trade show program.

OUR CHALLENGE:
Automation Anywhere gained global attention for “The Big Book,” a massive replica of a book — complete with embedded screens — that towered over the heads of trade show visitors. But Automation Anywhere’s bread and butter, Robotic Process Automation, is a quickly emerging industry with new, smaller shows popping up all the time — many of which can’t accommodate such a massive tome. So the question became: How to bring large-scale buzz to a 10-foot-by-10-foot space?

HOW WE SOLVED IT:
The Group Delphi exhibit design and fabrication teams came together to shrink “The Big Book” down to a more succinct size. Enter “The Little Book.” The reduced-size (but still totally oversized) hardcover allowed Automation Anywhere to maintain their overall experiential theme in a much smaller footprint.

Who says print is dead?

TYPE OF PROJECT:
Exhibit Design

DESIGNERS:
Melissa Torres- 3D Designer
Kyle Lee- Graphic Designer
Neha Balthazar- Graphic Designer

YEAR OF COMPLETION:
2017