pan am rebrand

Pan Am Rebrand

Your portal to the world.

PROJECT DESCRIPTION:
We were asked to choose a dead, dying or defunct brand. After zeroing down on the chosen brand we were then asked to change the mission statement and completely rebrand the company. After weeks of design process, thorough brainstorming and application of design principles we were asked to produce three books and a website to showcase future extensions of the brand.

PROJECT REDESIGN:
I love to travel and seek cultural experiences almost everyday. As a result, the brand I chose was Pan Am. Combining my love for cultural exchange and Pan Am’s association with travel experiences, I brought Pan Am into the future. The new Pan Am lives for delivering authentic cultural experiences, and an authentic cultural experience no matter the mode of transport. Check out www.portaltoculture.com for more information.

SOFTWARE USED:
Adobe Indesign, Adobe Photoshop, Adobe Illustrator

YEAR OF COMPLETION:
Fall 2016

TYPE OF PROJECT:
Editorial design, Book design, User Experience

CLASS NAME:
Nature of Identity

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